In my last post, I suggested that digital attribution without consumer tracking can be extremely effective. If you haven’t read that yet, I’d recommend doing so because this post assumes that you already see the…
This guy can’t live without cookies. But your business can. This is the first post in a two-part series about cookie-free marketing attribution. The second part lives here. I’m taking a break from AI to…
Reading through last week’s post got me a little annoyed. Specifically, I dislike using technical jargon – AI, in this case – without explaining what I was talking about. I’m going to remedy that here.…
Ever spent way too much time scrolling through movies on Netflix? How about driving to the store after browsing to exhaustion online? Choice overload is a very real problem, especially for online retailers that carry…
One of my most prized possessions is a digital watch I bought for about $10 before heading off to do my dissertation work in northwestern Australia. At first glance, it doesn’t look all that special.…
In my last post, I suggested that digital attribution without consumer tracking can be extremely effective. If you haven’t read that yet, I’d recommend doing so because this post assumes that you already see the…
This guy can’t live without cookies. But your business can. This is the first post in a two-part series about cookie-free marketing attribution. The second part lives here. I’m taking a break from AI to…
Reading through last week’s post got me a little annoyed. Specifically, I dislike using technical jargon – AI, in this case – without explaining what I was talking about. I’m going to remedy that here.…
Ever spent way too much time scrolling through movies on Netflix? How about driving to the store after browsing to exhaustion online? Choice overload is a very real problem, especially for online retailers that carry…
One of my most prized possessions is a digital watch I bought for about $10 before heading off to do my dissertation work in northwestern Australia. At first glance, it doesn’t look all that special.…
