Attribution in Practice.

In my last post, I suggested that digital attribution without consumer tracking can be extremely effective. If you haven’t read that yet, I’d recommend doing so because this post assumes that you already see the reason for / value of a probabilistic approach to attribution. Instead of discussing the why, then, I’m going to discuss […]

Cookie-Free Attribution

This guy can’t live without cookies. But your business can. This is the first post in a two-part series about cookie-free marketing attribution. The second part lives here. I’m taking a break from AI to discuss a favorite topic of mine: measuring digital marketing’s impact without tracking consumers. A combination of new privacy policies and […]

The What And Why of AI

Reading through last week’s post got me a little annoyed. Specifically, I dislike using technical jargon – AI, in this case – without explaining what I was talking about. I’m going to remedy that here. If you’ve ever wondered what Artificial Intelligence (AI) is, why or how it’s useful, or how it relates to things […]

Your Business Needs Recommendations

Ever spent way too much time scrolling through movies on Netflix? How about driving to the store after browsing to exhaustion online? Choice overload is a very real problem, especially for online retailers that carry an ever-widening catalog of products. Amazon listed more than 75 million individual items for sale in March of 2021 (which […]

Inspired by a Cheap Old Watch

One of my most prized possessions is a digital watch I bought for about $10 before heading off to do my dissertation work in northwestern Australia. At first glance, it doesn’t look all that special. It’s a little beaten up. It’s more than a little dirty. By all appearances, it’s remarkable only for its utter […]